01Media Buying
Media Buying
Programmatic and direct media buys across display, video, and native inventory — built around unit economics, not vanity.
- Display
- Video
- CTV
- OOH-DOOH
Performance media,
refined 01
BLR Trading Limited is a Hong Kong-based performance marketing firm operating across native advertising, paid social, search, programmatic, and affiliate channels — building distribution and demand for ambitious brands worldwide.
We do one thing: we move attention into measurable outcomes. We do it across more than a dozen platforms, in more than thirty markets, and we report on the only metrics that compound.
— Markets
32+
Countries reached through our active campaign mix.
— Channels
14+
Active media platforms in regular rotation.
— Annual Spend
$8 figures
Media managed across paid acquisition channels.
— Verticals
07
From financial services to lifestyle and DTC.
— 01 / Services
A full-stack performance practice.
We work as an extension of in-house marketing teams or as the lead acquisition function for fast-moving brands. Every engagement is led by a senior strategist and supported by channel specialists with deep platform expertise.
02Affiliate
Affiliate Marketing
Performance partnerships at scale. We build, vet, and manage publisher networks with first-party tracking and fraud controls.
- CPA
- RevShare
- Hybrid
- Networks
03Native
Native Advertising
Editorial-grade native campaigns on Taboola, Outbrain, and Yahoo Native — creative built to read, click, and convert.
- Taboola
- Outbrain
- Yahoo Native
- MGID
04Paid Social
Paid Social
Full-funnel buying across Meta, TikTok, and LinkedIn — creative iteration, audience signal, and CAPI / server-side tracking.
- TikTok
05Search · SEO
Search & SEO
Paid search across Google and Microsoft, with organic search engineering — content strategy, technical SEO, and link architecture.
- Google Ads
- Bing
- Technical
- Content
06Analytics
Tracking & Analytics
Server-side tracking, attribution modelling, and incrementality testing — the unsexy work that makes everything else compound.
- GA4
- CAPI
- S2S
- MMM
— 02 / Approach
Four steps. No theatre.
We don't sell decks. We diagnose the funnel, decide where capital should live, and put it to work. Then we report on what compounds.
01
Discovery
We audit your current performance, market position, unit economics, and creative library. We benchmark where you sit against category and where the opportunity is hiding.
02
Strategy
We build a channel mix and creative thesis around your goals — what to test, where to scale, and the order of operations. No mystery, no buzzwords.
03
Execution
We launch, monitor, and iterate across platforms on a daily cadence. Creative is refreshed weekly. Bids and audiences are tuned continuously.
04
Measurement
We report on ROAS, payback period, contribution margin, and incrementality — the numbers that actually matter to a CFO. Monthly business reviews. Honest scoreboards.
— 03 / Selected Work
Recent engagements, anonymised.
We don't publish client names — performance work runs under NDA. The engagements below reflect real scopes, markets, and outcomes from the last 18 months.
Case 01 · Fintech
2024–25
4.2×
Blended ROAS sustained over a six-month scale phase.
- Markets
- DE · AT · CH · NL · BE
- Channels
- Taboola · Outbrain · Meta · Google
- Scope
- Acquisition + retargeting
Case 02 · DTC eCommerce
2024
−38%
Blended CAC reduction across paid social and search.
- Markets
- US · UK · AU · CA
- Channels
- Meta · TikTok · Google · Pinterest
- Scope
- Full-funnel acquisition
Case 03 · B2B SaaS
Ongoing
3.1×
Qualified pipeline growth, year-on-year.
- Markets
- US · UK · DACH · Nordics
- Channels
- LinkedIn · Search · Affiliate · ABM
- Scope
- Demand generation
Case 04 · Mobile Gaming
2023–24
2.6×
LTV-adjusted ROAS on user acquisition spend.
- Markets
- JP · KR · SEA · ANZ
- Channels
- UA Networks · Programmatic · Meta
- Scope
- UA + reactivation
Case 05 · Online Education
2024
−41%
Cost-per-lead reduction over an eight-month engagement.
- Markets
- BR · MX · ES · PT
- Channels
- Native · Meta · Google · Affiliate
- Scope
- Lead acquisition
Case 06 · Lifestyle DTC
Ongoing
5.4×
Media efficiency ratio across an integrated channel mix.
- Markets
- FR · IT · ES · DE · UK
- Channels
- Meta · Affiliate · SEO · Native
- Scope
- Acquisition + organic
Case details available under mutual NDA on request. Figures are reported on a campaign-attributed basis and reflect blended channel performance over the stated period.
— 04 / Channels & Platforms in active rotation
— 05 / Company
About BLR Trading.
A Hong Kong-incorporated performance media firm working with brands across Asia-Pacific, Europe, and North America.
“We treat marketing as a capital allocation problem. Every dollar has a job, and a deadline.”
BLR Trading Limited was incorporated in Hong Kong in 2023 to give brands a serious, operator-grade alternative to the agency model — one built around margin, payback, and accountability rather than retainers and reach.
Our team is composed of media buyers, performance creatives, and analysts who have managed eight- and nine-figure budgets across DTC, financial services, SaaS, lifestyle, and digital-first consumer brands. We operate as a small, senior team with deep platform relationships across native, paid social, search, and affiliate — running campaigns across Asia-Pacific, Europe, and the Americas.
We are headquartered in Kowloon, Hong Kong, and serve clients globally. We're independent, privately held, and selective about the engagements we take on.
— 06 / Contact
Let's talk numbers.
Registered office
RM 705, 7/F, Fa Yuen Commercial Building
Nos. 75–77, Fa Yuen Street
Kowloon City, Hong Kong
Hong Kong
BLR Trading LimitedRM 705, 7/F, Fa Yuen Commercial Building
Nos. 75–77, Fa Yuen Street
Kowloon City, Hong Kong
CR No. 3328757